An informative website means a website that provides excellent or exciting information; in other words, a website that includes good scope. We want to talk in this essay about why we should focus on content more than website design.
Fantasize two websites sell the same products or benefits:
The first website contains useless content and no details or good resources. Still, they have an elegant design that is beautiful with a lot of interactive behavior on web design.
The second website contains straightforward content and is easy to use. And can easily reach the information you are looking for through straightforward website navigation with helpful resources and a clear business message.
As we said, both websites sell the same product or service; which one will you pick to deal with? or do you think will generate more sales?
An Informative Website will win. An informative website will generate More Sales than an Attractive Website, as Studies Says.
Researchers’ findings on how a positive understanding of a brand can enhance internet users. They also demonstrated how an information-based website beat an attractively designed one.
Does that mean you don’t need an attractive web design online?
These days, having an old look at website design gives a wrong impression about your business. So what you offer, plus the users may look for your competitor’s websites and find them more modern and updated. This may decrease your chance of getting clients. Any business should care about their brand image; they should avoid adverse effects that could happen because of old-style website design. Read more about our website redesign services and why you should redesign your website to be more modern.
There is no contradiction here; you should always prioritize the website’s content; the design’s primary goal is to serve the web content attractively and creatively.
It would help if you considered that you are selling a service or a product and want to focus on it and take it out in an attractive way. It is not your purpose of designing the website to highlight the design at the expense of the content.